About
Twenty years in marketing. Two years building the tools myself.
I test and write about where AI actually fits in a marketing operation - building the agents and automations myself rather than recommending someone else's.
Pacific Northwest
What I do
Twenty years in marketing - brand, demand generation, product marketing, and digital - in organizations with real budgets and results that got measured. Currently VP of Marketing at a Pacific Northwest credit union.
About two years ago I stopped waiting for vendors to ship what I needed and started building it myself: an orchestration layer, local models on a 24GB GPU, and around ten scheduled jobs that run unattended. Running these things in production teaches you which pieces break, how often, and what it costs to keep them alive.
Where I can help
Rough categories rather than a service menu.
- Where AI fits in a marketing operation, and where it doesn't
- Building the system instead of recommending one
- Competitive and decision intelligence
- Getting found in AI search
- Fractional AI leadership